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Business

New study Peter T. Paul College of Business and Economics study looks at brand building through advertising methods.

Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies.    An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More

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Recent Stories

  • Part-Time MBA Program Among Top 100 Nationally
    03/14/17 - Part-Time MBA Program Among Top 100 Nationally
    U.S News and World Report has released its 2018 rankings of the best graduate schools in the U.S., and the part-time MBA program at the University of New Hampshire’s Peter T. Paul... Read More
  • UNH student Janet Khoury
    02/21/17 - From Accounting to Arabic
    Janet Khoury has some advice for incoming students: Try new things. From Arabic to accounting, Janet Khoury ’18 has been learning a lot since she arrived at UNH. One thing in... Read More
  • The winning student team poses with Dean Deborah Merrill-Sands, Department of Decision Sciences chair Roger Grinde, and faculty member Jing Wang.
    02/21/17 - A Winning Bundle
    The winning student team at last week’s UNH DataJam with Liberty Mutual wants to make your insurance experience much like your academic one. Read More
  • UNH students Kate Aiken and Devin McMahon pose with their prize and research poster for the 2016 Holloway Prize competition entry, LilyPad.
    02/07/17 - Cultivating Women Entrepreneurs
    When Devin McMahon '18 was still a high school student in East Hampstead, New Hampshire, she started her own business. Not babysitting or lawn mowing: A full-blown nonprofit... Read More
  • Gregory Sancoff, left, poses with Paul Holloway during the 2016 Paul J. Holloway Prize Competition championship round.
    02/07/17 - Entrepreneur of the Year
    Gregory Sancoff is a serial entrepreneur with a 30-year career under his belt. Read More
  • Tevfik Aktekin
    01/23/17 - Making Decision Sciences Relevant
    Tevfik Aktekin has received an Excellence in Teaching award for 2016. Read More
  • Mary McLamb
    01/10/17 - Semester in the City Impacts Future
    Social Innovation fellow Mary Mclamb figured out what she wanted to do with her life during her Semester in the City internship in Boston. Here's how.      Founding Social... Read More
  • Online MBA Program Ranked Among Top 100 Nationally
    01/09/17 - Online MBA Program Ranked Among Top 100 Nationally
    “The same courses are taught by the same faculty with the same expectations and the same personalized advising." U.S. News & World Report has ranked the University of New... Read More
  • UNH student James Smugereski
    01/05/17 - Back from Boston
    James Smugereski '19 describes his internship with Semester in the City. A student in the UNH Peter T. Paul College of Business and Economics, Smugereski worked for Union Capital... Read More
  • UNH alum Jamie Emery '80 and team
    12/05/16 - Water Wizards
    In 1992, Jamie Emery ’80, president of Emery & Garrett Groundwater Investigations (EGGI), was retained by the Virginia State Department of Corrections to identify new water... Read More