Peter T. Paul College of Business & Economics
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies. An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More-
05/30/24
UNH Student Team Wins National Marine Energy Competition
For the second year in a row, a UNH team won first place in the Department of Energy's Marine Energy Collegiate Competition. -
05/28/24
Gray, Drociak ’08 Receive Outstanding Women in Business Honor
Elizabeth Gray, state director of UNH’s Small Business Development Center (SBDC), and Kristina Drociak ’08 were among the eight recipients of the... -
05/28/24
UNH Celebrates Graduates With Weekend of Commencement Events
The University of New Hampshire celebrated a lively and joyful commencement weekend with seven ceremonies on the Durham campus (and one at UNH... -
05/14/24
A Family Affair: Mother and Daughter Graduating Together from MBA Program
When Michelle Lemos enrolled in UNH’s online Master of Business Administration (MBA) program in the spring of 2020, she meticulously planned her...
Recent Stories
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05/09/24 - Wave of Innovation: Drift-RMT Takes Home Top Holloway PrizeA team specializing in engineering and business earned the $15,000 grand prize at the 36th Paul J. Holloway Prize Innovation to Market Competition. Drift-RMT emerged victorious... Read More
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05/06/24 - Engineering and Business Merge to Create Sustainable Ocean DrifterData collection buoys are essential for gathering information about the ocean and climate, but these devices can also be unreliable when their batteries die and turn into ocean... Read More
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05/03/24 - Thomas Malkoski Named UNH Paul J. Holloway Entrepreneur of the YearThomas Malkoski ’78, a transformational leader and advisor, has been named the University of New Hampshire’s Paul J. Holloway Entrepreneur of the Year. Malkoski will be... Read More
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05/01/24 - UNH Nursing Students Bridge Healthcare and EntrepreneurshipIn just a few short months, four UNH nursing students turned their COVID-related frustrations into entrepreneurship that may ultimately help address a significant healthcare... Read More
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04/30/24 - URC Celebrates a Quarter Century of Showcasing Student ResearchUNH’s Undergraduate Research Conference (URC), one of the largest and most diverse events of its kind in the country, celebrated its 25th year of showcasing student research and... Read More
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04/23/24 - Research Explores Potential Pitfalls of Mandated Childcare PoliciesAs the United States and other countries consider ways to address childcare challenges for working parents, new research urges caution regarding potential government interventions... Read More
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04/19/24 - Internship Makes a Difference Close to HomeSkye Loto is passionate about businesses that focus on environmental and social good. When she was looking for an internship to help her grow her hands-on experience in this area... Read More
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04/15/24 - Students Step Up to the Plate at Sports Career FairCompetition in sports isn’t just limited to those who play the games — trying to land a job in the sports industry can be a game within itself. With this in mind, several UNH... Read More
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04/08/24 - Griffith Earns Influential Leader RecognitionJennifer Griffith, an associate professor of organizational behavior and management and the Morrison Fellow of Diversity at the University of New Hampshire's Peter T. Paul College... Read More