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Business

New study Peter T. Paul College of Business and Economics study looks at brand building through advertising methods.

Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies.    An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More

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Recent Stories

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  • Paul College
    06/29/18 - Online MBA Ranked 6th Nationally
    The Peter T. Paul College of Business and Economics online MBA program has been ranked the 6th best program in the nation for management information systems. Read More
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    05/10/18 - Scheduled to Win
    And the winner of the 30th annual Paul J. Holloway Prize Innovation to Market Competition is... Read More
  • Students mill around the sign for the MAC SMAC conference
    05/02/18 - Marketing Nirvana
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  • UNH student Devin McMahon ’18
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    The ECenter changed Devin McMahon ’18 and helped shape the rest of her college career. Read More
  • Sarah Heath '18 at the UNH Peter T. Paul College of Business and Economics.
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