Business
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies. An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More-
05/28/24
Gray, Drociak ’08 Receive Outstanding Women in Business Honor
Elizabeth Gray, state director of UNH’s Small Business Development Center (SBDC), and Kristina Drociak ’08 were among the eight recipients of the... -
05/14/24
A Family Affair: Mother and Daughter Graduating Together from MBA Program
When Michelle Lemos enrolled in UNH’s online Master of Business Administration (MBA) program in the spring of 2020, she meticulously planned her... -
05/09/24
Wave of Innovation: Drift-RMT Takes Home Top Holloway Prize
A team specializing in engineering and business earned the $15,000 grand prize at the 36th Paul J. Holloway Prize Innovation to Market Competition. ... -
05/08/24
Kiwiberry Breeder Is UNH’s 2024 Innovator of the Year
Iago Hale, associate professor of specialty crop improvement, has been named UNH’s 2024 J. Brent Loy Innovator of the Year, recognizing his...
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03/29/18 - Crowdsourcing for InnovationMatthew O’Hern’s career path has been set since he was in sixth grade. Read More
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03/29/18 - Innovative CollaborationWhen it comes to new product development, more heads around the table can mean more innovation, but also more headaches for the partners involved. Read More
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03/29/18 - Analyzing InnovationBillur Akdeniz's work as an associate professor of marketing keeps her very connected to business practice. Read More
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03/28/18 - Getting the Right EyeballsEver noticed those ads that pop up or fill in the banners and borders of the web pages you visit? Read More
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03/28/18 - Do Relationships Run on Dunkin’?You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Read More
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03/28/18 - Sound Public Policy and Good EconomicsHealth economist Reagan Baughman has seen firsthand how public policy directly impacts the health care of millions of people. Read More
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03/27/18 - Is Cash Still King?Finance professor Yixin Liu investigates the value of corporate cash holdings. Read More