Business

New study Peter T. Paul College of Business and Economics study looks at brand building through advertising methods.

Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies.    An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More

Recent Stories

  • Paul College Professor of Economics Ju-Chin Huang
    - The Cost of Clean Air
    How can you put a price tag on the benefits of cleaning up the air, shoring up diminishing water supplies, or producing less garbage? Read More
  • Advanced-manufacturing-center-shot-from-overhead
    - Innovation Impact
    A new report ranks UNH sixth among midsized universities at turning research funding into economic impact. Read More
  • Andrea Kokolis Named Paul J. Holloway Entrepreneur of the Year
    - Andrea Kokolis Named Paul J. Holloway Entrepreneur of the Year
    Andrea Kokolis ’73, ’77G, who has spent her career in the technology sector, helping start-up and early stage companies develop and achieve growth objectives and execute against... Read More
  • Excellence in History Publication
    - Excellence in History Publication
    Kelly Kilcrease and Yvette Lazdowki have received the 2020 Barbara D. Merino Award for Excellence in History Publication. Read More
  • Paul College Seeks Corporate Consulting Projects
    - Paul College Seeks Corporate Consulting Projects
    The Peter T. Paul College of Business and Economics at UNH invites businesses and nonprofits to engage with undergraduate students and new alumni in completing corporate... Read More
  • Emergency room workers at Tufts Medical Center holding bags of iced NOBL coffee
    - Grounds for Giving Back
    As local health care workers put in long hours on today’s frontlines, they’re heartened by a welcome jolt: the delivery of cold brew coffee right to their hospital breakrooms. Read More
  • Yvon Durant
    - Start It Up
    Itaconix cleans up with bio-based polymers Read More
  • Atrium in Paul College
    - A Wealth of Support
    Like many others, when the severity and scope of the COVID-19 pandemic began to sink in several weeks ago and businesses throughout New Hampshire and the country began to shut... Read More
  • Nurses wearing Evon masks
    - Manufactured Agility
    A few years ago, Tom Moulton ‘77 had a bad experience with a paper face mask. You know, the disposable kind that you might use if you had a cold and were heading out, or like... Read More
  • Online MBA Program Cracks U.S. News Top-50
    - Online MBA Program Cracks U.S. News Top-50
    U.S. News & World Report has ranked UNH’s online MBA program No. 40 in the nation. The ranking includes programs at 345 U.S. business schools.  Read More