Business
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies. An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More-
05/28/24
Gray, Drociak ’08 Receive Outstanding Women in Business Honor
Elizabeth Gray, state director of UNH’s Small Business Development Center (SBDC), and Kristina Drociak ’08 were among the eight recipients of the... -
05/14/24
A Family Affair: Mother and Daughter Graduating Together from MBA Program
When Michelle Lemos enrolled in UNH’s online Master of Business Administration (MBA) program in the spring of 2020, she meticulously planned her... -
05/09/24
Wave of Innovation: Drift-RMT Takes Home Top Holloway Prize
A team specializing in engineering and business earned the $15,000 grand prize at the 36th Paul J. Holloway Prize Innovation to Market Competition. ... -
05/08/24
Kiwiberry Breeder Is UNH’s 2024 Innovator of the Year
Iago Hale, associate professor of specialty crop improvement, has been named UNH’s 2024 J. Brent Loy Innovator of the Year, recognizing his...
Recent Stories
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05/10/21 - UNH Research Takes Center Stage on NH Agriculture Radio ShowDid you know you can make syrup from sycamore trees? And that seedless table grapes grown locally taste nothing like what you get at the grocery store? How about that wet brewers... Read More
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04/26/21 - Tom Moulton Named UNH Paul J. Holloway Entrepreneur of the YearTom Moulton ‘77, an accomplished entrepreneur with more than 40 years of experience in successfully founding, leading, and growing companies has been named the University of New... Read More
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04/09/21 - Weekend Feeding Programs Can Boost Children’s Educational OutcomesPrograms that provide economically disadvantaged children with food to take home and prepare on the weekends, often referred to as “BackPack” programs, have grown dramatically in... Read More
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03/08/21 - UNH Launches New Business Analytics InitiativeUNH’s Peter T. Paul College of Business and Economics has launched a new Business Analytics Initiative aimed at providing New Hampshire and regional businesses with the critical... Read More
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03/03/21 - No Second Chance to Make Trusting First Impression - or is There?In business, as in life, it is important to make a good first impression and, according to research at UNH, a positive initial interaction can be helpful in building a lasting... Read More
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02/02/21 - ECenter Ideathon/HackathonWhen some people hear the work ‘hack’ they think identity theft; compromised information, gained when someone illegally accesses their computer. But the hackathons hosted by the... Read More
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01/25/21 - UNH Paul College Online MBA Program ranked #40 nationally by U.S. NewsU.S. News & World Report has ranked the University of New Hampshire’s online MBA program #40 in the nation for the second consecutive year, and #29 among public universities.... Read More
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01/12/21 - Business School Achieves Highest Ever National RankingThe University of New Hampshire Peter T. Paul College of Business and Economics has achieved its highest national ranking to date, coming in at #55 in the Poets&Quants for... Read More
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01/06/21 - Q&A with Masami Dustin ‘21When you came to UNH had you planned on weaving in a focus on social innovation or sustainability into your major and why? I knew since my junior year of high school that I would... Read More
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12/29/20 - Using Business to Do GoodWhen Shuili Du was a doctoral student at Boston University, the academic field of marketing still focused on the marketing mix (i.e., product, price, promotion and channel... Read More