Business
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies. An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More-
05/28/24
Gray, Drociak ’08 Receive Outstanding Women in Business Honor
Elizabeth Gray, state director of UNH’s Small Business Development Center (SBDC), and Kristina Drociak ’08 were among the eight recipients of the... -
05/14/24
A Family Affair: Mother and Daughter Graduating Together from MBA Program
When Michelle Lemos enrolled in UNH’s online Master of Business Administration (MBA) program in the spring of 2020, she meticulously planned her... -
05/09/24
Wave of Innovation: Drift-RMT Takes Home Top Holloway Prize
A team specializing in engineering and business earned the $15,000 grand prize at the 36th Paul J. Holloway Prize Innovation to Market Competition. ... -
05/08/24
Kiwiberry Breeder Is UNH’s 2024 Innovator of the Year
Iago Hale, associate professor of specialty crop improvement, has been named UNH’s 2024 J. Brent Loy Innovator of the Year, recognizing his...
Recent Stories
-
11/10/20 - Celebrating 10 Years of EcoGastronomyGrace Stott ‘20 always valued sustainability, but couldn’t figure out how to incorporate it into her college career. Then she discovered EcoGastronomy and paired it with her... Read More
-
10/28/20 - Can You Give Your Customer Too Much Love?Paul College associate professor of marketing Lin Guo's study focuses on customers’ relationships with their service providers. Read More
-
10/23/20 - University Collaborative grooms a new kind of sustainable business leaderOften, those seeking broad changes in the way corporations behave toward their employees, society, and the environment, have done so as protestors. Such protests are valuable in... Read More
-
10/23/20 - B the ChangeCertified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance... Read More
-
09/03/20 - Shared Leadership Pays DividendsLeadership is a process, not a person, according to Michael Kukenberger, assistant professor of organizational behavior. Read More
-
09/03/20 - Optimizing Capacity for DemandAirline scheduling consists of major planning challenges. Integrating them into a monthly unified system can frustrate the best of planners. Read More
-
08/28/20 - New Paul College Associate Dean For Undergraduate Education NamedLuciana Echazú has joined the Peter T. Paul College of Business and Economics as the new associate dean for undergraduate education. Read More
-
07/09/20 - You Better Read this Article…or Else!Daughter of an arbitrator and attorney, Rachel Campagna grew up in a home where negotiation was done for sport. She almost went into law but preferred to study the art of... Read More
-
07/07/20 - The Ethics of Tax PracticeCertified Public Accountants (CPAs) in the United States and three million accountants globally must comply with a professional code of ethics. One core ethical principle, that of... Read More