Peter T. Paul College of Business & Economics

New study Peter T. Paul College of Business and Economics study looks at brand building through advertising methods.

Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies.    An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More

Recent Stories

  • Changed for the Better
    - Changed for the Better
    Hannah Donahue ’22 may not, by her own admission,  have been quite ready to say goodbye to UNH in the days leading up to graduation this spring, but thanks to her time on campus... Read More
  • Students wearing life vests stand at the edge of a test tank
    - Wave Power
    An interdisciplinary team of UNH students took a top prize in the national Marine Energy Collegiate Competition hosted by the U.S. Department of Energy. Read More
  • Committed to Community
    - Committed to Community
    Jude Blake '77 was recognized as the winner of the 2021 Hubbard Family Award for Service to Philanthropy at the University of New Hampshire during UNH's Evening of Distinction... Read More
  • Celebrating the Class of 2022
    - Celebrating the Class of 2022
    UNH celebrated the Durham undergraduate Class of 2022 at commencement festivities on campus May 21 and 22, sending the graduates off with four ceremonies on Memorial Field between... Read More
  • Bill Nyhan, one of the founders of eCoast Angels Investment Network accepts the UNH Entrepreneur of the Year Award
    - eCoast Angels honored by UNH
    eCoast Angels, an early-stage, business angel network founded in New England in 2000, has been named the University of New Hampshire’s Paul J. Holloway Entrepreneur of the Year.... Read More
  • Students walking on campus
    - Kick-starting Carbon Footprint Analysis
    Faculty and staff at UNH’s Changemaker Collaborative have been awarded a grant of $27,540 from the Henry David Thoreau Foundation to help fund a clinic centered around carbon... Read More
  • hand sanitizer and medical mask
    - Thriving during crisis
    Lockdown measures introduced to control the spread of the coronavirus have simultaneously led to the closure of many small businesses as well as the creation of innovative... Read More
  • Lucy Gilson
    - Gilson Named Dean of Paul College
    The University of New Hampshire has named Lucy Gilson dean of the Peter T. Paul College of Business and Economics, effective Aug. 15, 2022. Gilson will succeed Deborah Merrill-... Read More
  • A person's hands with money
    - Mind the $500,000 Gap
    Men in executive leadership receive more than half a million dollars more in severance pay than women, Paul College researchers find. Read More
  • A photo of Reagan Baughman, an economist and faculty member at Paul College
    - Mentoring Women Economists
    For Associate Professor of Economics Reagan Baughman, there is pure joy in seeing the students she has mentored walk as they get their degree at commencement. “Seeing them learn... Read More