Peter T. Paul College of Business & Economics
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies. An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More-
05/30/24
UNH Student Team Wins National Marine Energy Competition
For the second year in a row, a UNH team won first place in the Department of Energy's Marine Energy Collegiate Competition. -
05/28/24
Gray, Drociak ’08 Receive Outstanding Women in Business Honor
Elizabeth Gray, state director of UNH’s Small Business Development Center (SBDC), and Kristina Drociak ’08 were among the eight recipients of the... -
05/28/24
UNH Celebrates Graduates With Weekend of Commencement Events
The University of New Hampshire celebrated a lively and joyful commencement weekend with seven ceremonies on the Durham campus (and one at UNH... -
05/14/24
A Family Affair: Mother and Daughter Graduating Together from MBA Program
When Michelle Lemos enrolled in UNH’s online Master of Business Administration (MBA) program in the spring of 2020, she meticulously planned her...
Recent Stories
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01/06/21 - Q&A with Masami Dustin ‘21When you came to UNH had you planned on weaving in a focus on social innovation or sustainability into your major and why? I knew since my junior year of high school that I would... Read More
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12/29/20 - Using Business to Do GoodWhen Shuili Du was a doctoral student at Boston University, the academic field of marketing still focused on the marketing mix (i.e., product, price, promotion and channel... Read More
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12/23/20 - UNH Endowment Investing Goes GreenDid you know that as of July 30, 2020 UNH was ranked sixth among universities in the country for its sustainability practices, topped only by schools like Stanford University,... Read More
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12/18/20 - Educating Business Students for a New Corporate Vision Committed to all StakeholdersLate last summer the Business Round Table – the preeminent association of nearly 200 CEOs of America’s leading companies – issued a paradigm shifting statement on the purpose of... Read More
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12/15/20 - Q&A with Tori Wyman ‘21Did you know you would be majoring in business or economics? Had you planned on weaving in a focus on social innovation or sustainability? Read More
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12/11/20 - Introducing First-Year Students to Business EthicsEducated as an engineer and trained as philosopher, Betty Woodman spent many years in the corporate sector where she rose to the level of senior leadership and witnessed firsthand... Read More
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12/09/20 - Responsible Finance in Community DevelopmentMichael Swack describes himself as “the son of an activist mom who grew up in Northeast Ohio.” He traces his own activist roots to his undergraduate years at the University of... Read More
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12/03/20 - Q&A with Geno Miller ‘17When you came to UNH had you planned on weaving in a focus on social innovation or sustainability into your major? Yes, I did. I started my first business when I was 15 years old... Read More
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12/02/20 - Challenge MetHeeding the advice judges offered during the 2019 Social Venture Innovation Challenge helped a team committed to recycling garner three awards in this year’s event, an affirmation... Read More