Paul College Faculty Research
Politics May Influence Your Gift-Giving Habits
Politics may not only influence your voting choices this November—it could also affect your holiday gift-giving. Read More
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09/12/24Emma Frank Recognized as Paul College's Outstanding Researcher
When you ask Emma Frank about her research, you're sure to be intrigued. Have you ever assumed that your childless coworker could handle a heavier... -
07/15/24Researchers Propose Equitable Solution for Allocating Welfare Funds
Subsidy welfare programs are critical in ensuring that economically disadvantaged individuals and families can access essential services such as... -
07/02/24Targeted Home Systems to Remove PFAS More Cost-Effective Than System-Wide Solutions
Households on public water systems are willing to pay an average of $13.07 a month, or $156.84 annually, on their monthly bills to protect themselves... -
05/30/24Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term...
Recent Stories
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09/20/21 - Breaching Information Security PoliciesData breaches continue to surge worldwide, exposing customer data and individuals’ social security and bank account numbers.Not only do they pose a major privacy concern, but the... Read More -
09/20/21 - Artificial Intelligence Disrupting IndustriesArtificial intelligence (AI), now found in everyday products such as smart watches and cloud-based virtual assistants like Alexa and Siri, continues to transform the economy and... Read More -
09/20/21 - A Firm's Success Can Depend On Its CEO's MIndsetFor Assistant Professor of Finance ZhaoZhao He, earning Paul College's Outstanding Researcher of the Year Award in 2020 was all about hard work. “I didn’t have much of a social... Read More -
03/03/21 - No Second Chance to Make Trusting First Impression - or is There?In business, as in life, it is important to make a good first impression and, according to research at UNH, a positive initial interaction can be helpful in building a lasting... Read More -
12/29/20 - Using Business to Do GoodWhen Shuili Du was a doctoral student at Boston University, the academic field of marketing still focused on the marketing mix (i.e., product, price, promotion and channel... Read More -
10/28/20 - Can You Give Your Customer Too Much Love?Paul College associate professor of marketing Lin Guo's study focuses on customers’ relationships with their service providers. Read More -
09/03/20 - Shared Leadership Pays DividendsLeadership is a process, not a person, according to Michael Kukenberger, assistant professor of organizational behavior. Read More -
07/07/20 - The Ethics of Tax PracticeCertified Public Accountants (CPAs) in the United States and three million accountants globally must comply with a professional code of ethics. One core ethical principle, that of... Read More