Paul College Faculty Research
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies. An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More
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04/23/24Research Explores Potential Pitfalls of Mandated Childcare Policies
As the United States and other countries consider ways to address childcare challenges for working parents, new research urges caution regarding... -
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03/20/24Elite Scholars Come Together to Share Research
Some of the brightest minds in accounting and finance recently came together to discuss key trends and research at the second Bretton Woods... -
03/06/24Paul College Researchers Use AI to Evaluate Health News Quality
Could machine learning models help the public better judge the quality of the health news they consume? Recent research by two University of New...
Recent Stories
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12/29/20 - Using Business to Do GoodWhen Shuili Du was a doctoral student at Boston University, the academic field of marketing still focused on the marketing mix (i.e., product, price, promotion and channel... Read More -
10/28/20 - Can You Give Your Customer Too Much Love?Paul College associate professor of marketing Lin Guo's study focuses on customers’ relationships with their service providers. Read More -
09/03/20 - Shared Leadership Pays DividendsLeadership is a process, not a person, according to Michael Kukenberger, assistant professor of organizational behavior. Read More -
07/07/20 - The Ethics of Tax PracticeCertified Public Accountants (CPAs) in the United States and three million accountants globally must comply with a professional code of ethics. One core ethical principle, that of... Read More