Paul College Faculty Research
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies. An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More-
04/23/24
Research Explores Potential Pitfalls of Mandated Childcare Policies
As the United States and other countries consider ways to address childcare challenges for working parents, new research urges caution regarding... -
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03/20/24
Elite Scholars Come Together to Share Research
Some of the brightest minds in accounting and finance recently came together to discuss key trends and research at the second Bretton Woods... -
03/06/24
Paul College Researchers Use AI to Evaluate Health News Quality
Could machine learning models help the public better judge the quality of the health news they consume? Recent research by two University of New...
Recent Stories
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05/05/23 - Awards Honor Innovation and Research at UNHUNHInnovation presented its 2022 Innovator of the Year award to Christine Shea and Kate Siler for IncludeU; and its 2023 award to Jeffrey Halpern for developing and patenting... Read More
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10/19/22 - Research Finds Angel Investor Behavior Can Be Influenced by EgoAngel investors—wealthy individuals who provide essential funds for start-ups—often invest under conditions of extreme uncertainty. While their funds can be vital to early-stage... Read More
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04/05/22 - Thriving during crisisLockdown measures introduced to control the spread of the coronavirus have simultaneously led to the closure of many small businesses as well as the creation of innovative... Read More
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03/16/22 - Mind the $500,000 GapMen in executive leadership receive more than half a million dollars more in severance pay than women, Paul College researchers find. Read More
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12/16/21 - Style MattersResearchers at the University of New Hampshire and the University of Nebraska at Omaha took a closer look at international leadership styles and found global leaders that had a... Read More
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09/21/21 - The Economics of HealthBradley Herring is inquisitive when it comes to understanding human behavior. While some may think this would have led him to a career in psychology, sociology, or anthropology,... Read More
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09/20/21 - Breaching Information Security PoliciesData breaches continue to surge worldwide, exposing customer data and individuals’ social security and bank account numbers.Not only do they pose a major privacy concern, but the... Read More
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09/20/21 - Artificial Intelligence Disrupting IndustriesArtificial intelligence (AI), now found in everyday products such as smart watches and cloud-based virtual assistants like Alexa and Siri, continues to transform the economy and... Read More
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09/20/21 - A Firm's Success Can Depend On Its CEO's MIndsetFor Assistant Professor of Finance ZhaoZhao He, earning Paul College's Outstanding Researcher of the Year Award in 2020 was all about hard work. “I didn’t have much of a social... Read More
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03/03/21 - No Second Chance to Make Trusting First Impression - or is There?In business, as in life, it is important to make a good first impression and, according to research at UNH, a positive initial interaction can be helpful in building a lasting... Read More