Business

New study Peter T. Paul College of Business and Economics study looks at brand building through advertising methods.

Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies.    An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the... Read More

Recent Stories

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    - Strawberry Fields Forever
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    - Lights, Camera, Commencement
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    - Coming Up Roses
    Erica Johnson in her element at the Macfarlane Greenhouse Facility Erica Johnson '14 is on course to fulfill her highest dreams, guided by a strong work ethic as a nontraditional... Read More