UNH Today

Petit ’26 Earns NOAA Hollings Scholarship

Working as a research assistant during the spring semester in the lab of Michael Chambers, research associate professor in UNH’s Center for Sustainable Seafood Systems, Elisabeth Petit ’26 was able to tap directly into interests she hopes will carry her well beyond UNH.

She relished every minute there – she just wished there were a lot more of them. Her busy schedule, crowded with a heavy courseload and campus life commitments, conspired to limit her availability.

Incoming President Chilton Aims to Promote a ‘Culture of Belonging’

Elizabeth Chilton, who will become the 21st president of the University of New Hampshire beginning July 1, was a first-generation college student before that designation became so ingrained in the public lexicon.

“I didn’t hear the term ‘first-gen’ until I was a department chair and full professor,” Chilton says. “When I heard the term, a giant light bulb went on over my head and I thought, ‘Oh, I’m a first-generation college graduate.’”

Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As

With the shift from traditional to digital advertising, little research has explored how advertising in these different channels creates long-term value for companies.   

An obstacle for researchers is that firms' advertising disclosures are optional and currently limited. New research from the University of New Hampshire that uses novel media advertising data is starting to shed light on the topic.