Undergraduate Course Catalog 2007-2008
Whittemore School of Business and Economics
» http://wsbe.unh.edu
Marketing (MKTG)
» http://wsbe.unh.edu/Dept_Marketing/home.cfm
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Chairperson: Michael J. Merenda
Professor: Charles W. Gross, Daniel E. Innis
Associate Professor: Ludwig A. Bstieler
Assistant Professor: Jeong Eun Park
Instructor: Mary S. Wagner
Lecturer: William C. Machanic
Adjunct Faculty: Peter F. Masucci
The marketing department is dedicated to preparing students for 21st century marketing careers by:
• offering students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life long marketing learning;
• interacting with students in ways that encourage individual curiosity, interest, and expression;
• engaging in leading-edge scholarly research and integrating that research into the marketing curriculum.
Concentrating in marketing provides students with a wide array of career paths, including advertising, sales, retailing, market analysis, public relations, marketing research, product or brand management, sales forecasting, competitive analysis, strategic marketing planning, media planning, and several others. Accordingly, the department offers tracks beyond the set of core courses required of all marketing students to help students prepare for such careers. The department coordinates the option and tracks.