One Woman's Story of Starting a Consulting Business in Sports


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Dot Sheehan

Dot Sheehan is the senior associate athletic director for external relations at the University of New Hampshire where oversees ticket sales, marketing and promotions, licensing, television and radio contracts, and athletic media relations. Prior to her time in the Wildcat athletic department, Sheehan owned Sheehan Sports Marketing for 18 years (1988-present), a consulting business that represented professional athletes on the marketing side of their lives. Sheehan graduated from UNH with a degree in English and a minor in French in 1971. She also earned her master’s degree in linguistics from Keene State College in 1975.

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