Marketing to Your Defined Market


Program Description:

The key to a successful business does not depend on the size of your marketing budget. The Lean Startup model relies on interacting with potential customers early and often so you can incorporate feedback during the product development process. Marketing is good. Finding the right market to serve with quality marketing is better.


Catherine B. Blake

Catherine Blake, founder of Sales Protocol International and the Sales Center of Excellence at the University of New Hampshire has a passion for sales, marketing, business development and a heart for encouraging others to be their personal best. Her professional expertise helps companies grow through strategic initiatives, execution, and hard work. Blake has over twenty years of high tech experience with FORTUNE 500 companies plus start-ups and private ventures. Ms. Blake has a Bachelor’s Degree in Business Administration and Certificate of Special Studies in Business and Administration from Harvard University Extension School. Catherine is currently an adjunct professor at The University of New Hampshire’s Paul College of Business & Economics where she has launched The Center for Sales Excellence. Related to education, she served in leadership for Harvard University’s Extension School Alumni Association Board's executive committee. She has been recognized by Who’s Who in Information Technology for her sales leadership. Ms. Blake has served on the board of directors of several non-profit groups including The Boys & Girls Club, and Girls Inc. She is affiliated with SMPS (Society for Marketing Professional Services), SAMA (Strategic Management Association), and AMA (American Marketing Association). She currently serves on the board of directors for the New Hampshire High Technology Council. She also was appointed to the Harvard Alumni Association Board of Directors as the HAA Graduate School Director for the Harvard Extension School. True to her values, Ms. Blake serves as a mentor to young business people and serves on a leadership team at her church in New Hampshire. She founded a community group called “MarketPlace Connection” to raise the bar for ethics and integrity in the business world.

Other topics offered by Catherine B. Blake