This data rich presentation focuses on the role smart phones are playing in changing consumer media choices in the U.S. Market.
Bill Troy is a lecturer in business at the University of New Hampshire Manchester. His primary areas of course development and teaching include marketing, marketing communications, e-commerce, services marketing, selling/ sales management, senior seminar, and economics. He also is the supervisor of the minor in business program, and manages the business program aspects of the UNH Manchester internship program. His multi-faceted career has included sales/marketing management consultant, healthcare marketing analyst, channels of distribution marketing manager, and economist for the U.S. Labor Department. Mr. Troy received his B.A. in economics from the University of Massachusetts in Amherst. He also holds an MBA from the Johnson School of Management at Cornell University. (*M)
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