Best Practices  

best practiceIf your college, department, or organization plans to start using social media, please fill out this form. If you have questions, please email the UNH social media office to discuss best practices and find out what tools will work best for you.

Strategize. Think about messages, audience, goals and a strategy for keeping your information organized. Some audiences may be on one social media network, but not another. Social media can be very time-consuming and maintaining more than one social network is difficult. Create a content calendar, or use Hootsuite, TweetDeck, or another social media management tool to organize posts so you always have fresh content to post.

Launch. Once your site is established, add some content. When you launch and are ready to share, announce the new social channel via traditional channels like email, newsletters, and the department’s website.

Engage. Social media is all about communication. People use websites and blogs to get news and information, but social media is about engagement and interaction. Respond to comments; ask questions, share appropriate photos and links. Engaging with your followers will make your site more valued, more authentic. Please keep in mind that you are representing the University of New Hampshire.

Monitor. Social media sites are full of comments. Monitor, but accept and reply because it demonstrates to your audience that you’re listening. Depending on the social network, you can change settings to approve comments before they appear. Check the settings of each social network.

Measure. Use Google Analytics, it’s free and it can help you calculate the activity on your social media networks. Facebook has built-in analytics called insights, so does YouTube. Google Analytics can be used with any website, any blog. Other ways to measure include using Hootsuite Analytics, SimplyMeasured, or Topsy.

Stay Connected. Help keep #UNHSocial updated and connected. If you’re using social media, please fill out this form, which we’ll review and then list your social media channel(s) on the official UNH social media directory.

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