Nelson Barber Blog
Nelson Barber Blog
Nov 28, 2011
Purchasing Habits of Generations X and Y Differ Widely
Nelson Barber, associate professor of hospitality management at UNH, has investigated the purchasing habits of the 116 million consumers in Generations X and Y and found that they take significantly different approaches to purchasing based on their social and cultural traits. Specifically, Barber looked at the consumer influences of parents, peers, mass media, and the Internet on Generations X... Read more
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Aug 02, 2012
UNH Business Professor's Research Helps Hotels Identify and Market to Potential "Green" Guests
New research by Nelson Barber, associate professor of hospitality management at UNH's Whittemore School of Business and Economics, has found that environmentally-conscious consumers exhibit specific behavior patterns and characteristics when compared with consumers in general. Hotels looking to attract these consumers must not only use sustainable business practices and be committed to... Read morePosted in: Business & Technology, Sustainability & the Environment, Connections for Business, Research Development & Communications, Research Spotlight
Tags: 2012, consumer profile, green hotel guest, Hospitality Management, Nelson Barber, Peter T. Paul College of Business and Economics, sustainability, Whittemore School of Business and Economics, WSBE