Aug 02, 2012

UNH Business Professor's Research Helps Hotels Identify and Market to Potential "Green" Guests

New research by Nelson Barber, associate professor of hospitality management at UNH's Whittemore School of Business and Economics, has found that environmentally-conscious consumers exhibit specific behavior patterns and characteristics when compared with consumers in general.  Hotels looking to attract these consumers must not only use sustainable business practices and be committed to... Read more

Posted in: Business & Technology, Sustainability & the Environment, Connections for Business, Research Development & Communications, Research Spotlight
Tags: 2012, consumer profile, green hotel guest, Hospitality Management, Nelson Barber, Peter T. Paul College of Business and Economics, sustainability, Whittemore School of Business and Economics, WSBE