Nov 28, 2011

Purchasing Habits of Generations X and Y Differ Widely

Nelson Barber, associate professor of hospitality management at UNH, has investigated the purchasing habits of the 116 million consumers in Generations X and Y and found that they take significantly different approaches to purchasing based on their social and cultural traits. Specifically, Barber looked at the consumer influences of parents, peers, mass media, and the Internet on Generations X... Read more

Posted in: Business & Technology, Health, Behavioral & Social Sciences, Research Development & Communications, Research Spotlight
Tags: 2011, consumer habits, Generations X and Y, Hospitality Management, Nelson Barber, Peter T. Paul College of Business and Economics, WSBE