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Innovative Program Lets Students Support Breast Cancer Research With Facebook Profile

October 6, 2010

The UNH Bookstore will launch an innovative program during National Breast Cancer Awareness Month that will let students support breast cancer research by just temporarily changing their Facebook profile picture.

Through this program, Barnes & Noble College Booksellers (which operates the bookstore) will donate $1 to the National Breast Cancer Coalition (NBCC) – up to $5,000 - for every student who changes their profile picture to the breast cancer awareness pink ribbon symbol during the month of October.

The UNH Bookstore will kick off the promotion by changing its Facebook profile picture to the pink ribbon symbol. Thereafter, fans can simply save that picture to their desktop, upload it as their own profile picture, and then leave a comment on the bookstore’s fan page. It’s simple, quick, and best of all, it will help fund important programs supporting breast cancer research.

Fans do not need to use the pink ribbon as their profile picture for the entire month. As long as they use it at some point in October, and leave a comment on the bookstore’s fan page, their participation will be counted toward the donation.

“We’re really excited about this initiative,” said Sarah Hutz, bookstore manager. “It’s an easy and fun way for our fans to show their support for an important cause. We’re trying to get the word out and ensure our campus makes a big contribution.”

Not yet a fan of the bookstore?  Become one at http://www.facebook.com/UNHBookstore

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