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Creating a Culture of Philanthropy — On Campus

By Jody Record, Campus Journal Editor
October 22, 2008

A new e-communication will soon carry a message from President Mark Huddleston to faculty and staff that, hopefully, will evoke an emotional connection to UNH while reminding them of its excellence.

Next week, alumni, parents and employees will receive an e-solicitation video aimed at reminding them what UNH means to them. At the end of the video, Huddleston asks viewers to help build the university’s future by making a financial contribution.

This is the first year that UNH employees have been approached in this way. While faculty and staff members have generously supported the University Community Scholarship Fund that provides annual aid to four UNH students, Jill Twomey, director of the annual fund, says the Foundation has been looking to promote awareness of the diverse range of giving options available to faculty and staff.

“There may be some people who feel the University Community Scholarship Fund is the only way to get involved. It’s a good way but it’s not the only way. This is a more concerted effort to reach a broader audience,” Twomey says.

She notes there are people all around campus who are “passionate about UNH.” Letting them know about all the areas in which they can support UNH—by making a gift to their own department, for example—will provide more avenues for expressing their commitment to the university.

And that is the goal of sharing the video with faculty and staff.

“We thought this was a way to create excitement on a broader level,” Twomey says. She references a comment Huddleston made during his installation speech about the need to create a culture of philanthropy at UNH. “To do that, we need to start from the ground up, with the people who are here on campus,” she says.

Twomey describes the video as a way to help people reconnect with their commitment to UNH on an emotional level. And if employees watch it and think it’s great but don’t want to give today, Twomey hopes they will still feel engaged.

“Support on a yearly basis isn’t about affordability, it’s about an affinity; a connection,” Twomey says. “It’s about banding together to make a difference. Every gift matters. Every gift can make a difference in the lives of UNH students.”

The video is about 90 seconds long. It will be emailed the week of October 20.

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