Fiona Wilson

Dr. Fiona Wilson joined the faculty of the Whittemore School of Business in Fall 2011. Previously, she spent 9 years on the faculty at the Simmons School of Management, in Boston, MA, where she taught MBA and Executive Education courses in Business Strategy, with a special focus on the intersection of strategy and society/sustainability, as well as running experiential, study abroad and service learning courses with mission-driven, social ventures.

Dr. Wilson’s dissertation, completed in 2009 at the Boston University School of Management, explored the phenomenon of “Socially Conscious Capitalism”. Her current research continues to focus on business models for people, planet and profits, exploring ways in which market-based businesses can actively address the world’s social and environmental problems.

Prior to her academic career, Dr. Wilson spent 15 years in the business world, serving as VP of Marketing for CMGI (the Internet investment and development company) where she and her team were responsible for corporate marketing, marketing coordination and consulting for CMGI’s 70+ Internet/ Technology subsidiaries and investments.  She also consulted to venture funded, technology companies, and served as Vice Consul Commercial at the British Consulate General in Boston, promoting technology trade between Britain and the United States.  Prior to moving to the United States in 1993, Dr. Wilson worked for a decade for Ogilvy & Mather Advertising in senior media research, media planning and international account management roles, serving in London, England and Barcelona, Spain.  As a Media Planner and Account Manager she was responsible for media strategy, deployment and coordination for international advertisers such as Ford Motor Company, American Express, Guinness Brewing, Reebok, Michelin, Levi Strauss and Mattel.

Dr. Wilson has undertaken extensive work with mission-driven organizations, including being the volunteer co-founder and Director of a social venture, the Team with a Vision, an initiative of the Massachusetts Association for the Blind, where she also served on the Board of Trustees. She currently serves on the Board of Trustees of Wolfe Neck Farm Foundation (a Maine-based leader in sustainable agriculture), the non-profit Strong Women Strong Girls, and on the Advisory Boards of Corey McPherson Nash (a marketing and brand strategy firm), Prosperity Candle (a social venture working to provide sustainable employment for women in conflict zones), Chop Chop (a non-profit cooking magazine for children, aimed at combating the obesity epidemic), and was on the pre-launch advisory group of Practically Green (a new web-based platform to help people who want to pursue more sustainable lives.)

Dr. Wilson graduated with highest honors from the Simmons School of Management MBA program and received her doctorate in strategy and policy from the Boston University School of Management.

Strategy, Sustainability, and Social Entrepreneurship
Peter T. Paul College of Business and Economics
Phone: 
603.862.3903