FOG Communications Director

Location: 
Gainesville, Florida
Publication Date: 
Tuesday, December 11, 2012 (All day)
Company Name: 
Florida Organic Growers (FOG)
Email: 
OfficeManager@foginfo.org

Florida Organic Growers (FOG), a non-profit in Gainesville Florida, is searching for the right individual to set and guide the strategy for all communications; including marketing and public relations messages and collateral. The goal of this position is to ensure that FOG’s mission is consistently articulated and to promote, enhance, and protect the organization’s brand reputation. This individual will ensure that FOG is viewed as the primary source, disseminator, and conduit of information about and relevant to organic agriculture in the state of Florida.

 The Communications Director will be responsible for FOG’s varied and integrated communications products and services including: annual report and other print publications; website; online communications including social media; media and public relations activities; advertising; and marketing.

 Email resume and cover letter to officemanager@foginfo.org, or fax to 352-377- 8363. No calls please.

 Direct Supervisor: Executive Director

 Position: Full-time (40 hours/week)

 Salary Range: $15-$19/hour

 Minimum Requirements:

 •    Bachelors degree in journalism, communications, or related field.

•    Knowledge and skills required for using Windows, Microsoft Office Suite,

Internet, email, etc.

•    Valid driver’s license and clean driving record.

•    Strong communication skills; Must possess interpersonal skills to

communicate effectively.

•    Must be team oriented as well as maintain the ability to think

independently with demonstrated independent judgment and initiative.

•    Demonstrated ability to handle multiple responsibilities, i.e., telephone

calls, staff requests, record keeping, etc.

•    Must possess positive customer service attitude and image, dependability,

good judgment and diplomacy.

 Position:

 Reporting to the Executive Director, the Communications Director will set and guide the strategy for all communications; including marketing and public relations messages and collateral. The goal of this position is to ensure that FOG’s mission is consistently articulated and to promote, enhance, and protect the organization’s brand reputation. This individual will ensure that FOG is viewed as the primary source, disseminator, and conduit of information about and relevant to organic agriculture in the state of Florida.

 The Communications Director will be responsible for FOG’s varied and integrated communications products and services including: annual report and other print publications; website; online communications including social media; media and public relations activities; advertising; and marketing.

 Responsibilities:

 Communications Strategy, Vision, and Leadership

 •    Develop and implement an integrated strategic communications plan to

advance FOG’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.

•    Create a marketing/public relations strategy that will allow FOG’s

leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.

•    Identify challenges and emerging issues faced by the organization. Work

with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.

•    Serve as communications counselor to FOG’s leadership and staff, offering

support and training where necessary.

•    Serve as lead coordinator for FOG’s Internship Program, ensuring interns

are properly documented and tasked; leading bi-weekly intern meetings on a variety of educational topics relevant to nonprofits and organic agriculture.

•    Create and maintain organizational contact database and mailing lists.

•    Manage educational internship program.

 Internal Communications:

 •    Oversee the day-to-day communications department functions including

budgeting and strategic planning.

•    Collaborate with Executive Director and staff to develop communications

strategies that will broaden programmatic reach and deepen impact.

•    Develop and refine FOG’s “core” messages to ensure organizational

consistency. Train staff in their use.

•    Develop and refine FOG’s brand to ensure organizational consistency.

Train staff in its use.

•    Write and maintain organizational communications plan and editorial

calendar that will be available electronically for staff to access.

•    Collaborate with Executive Director and staff to identify significant

media and public policy issues that can be leveraged, and create and implement plans to use them to further FOG’s mission.

•    Process staff communication requests and fulfill them in a timely manner

according to the editorial calendar.

•    Create and maintain forms for communications activities and intern

program.

•    Assist with writing grant proposals as needed.

•    Manage and promote membership program.

 External Communications:

 •    Oversee development and distribution of all FOG print communications

including the annual report, marketing collateral materials, etc. Manage relationships with associated vendors.

•    Oversee development and maintenance of all FOG electronic communications

including FOG’s website, enews, and new media. Manage relationships with associated vendors.

•    Lead the generation of online and print content that engages audience

segments and leads to measurable action. Decide who, where, and when to disseminate. Serve as executive editor.

•    Ensure that new and consistent information (article links, stories, and

events) is contributed by staff and disseminated regularly.

•    Track and measure analytics for online interactions (website, social

media, etc).

•    Manage advertising activities, both incoming (ads by external vendors on

FOG print and web collateral), and outgoing (FOG web or print based advertisements). Manage relationships with associated vendors.

•    Actively engage, cultivate and manage press relationships to ensure

coverage surrounding FOG’s programs, special events, public announcements, and other projects. Manage all media contacts.

•    Exercise judgment to prioritize media opportunities and assist staff

members in preparing talking points, speeches, presentations and other supporting material as needed.

•    Oversee organizational response to inquiries about FOG. Monitor

education@foginfo.org email address and others as necessary.

 Interested candidates should send their resume and cover letter to OfficeManager@foginfo.org